Welcome to Snuggle Baby, a family-owned business based in Adelaide, South Australia. Our journey began with our founder, May, who wanted high-quality, long-lasting baby blankets, wraps, swaddles, and towels for her daughter, Mia. Inspired by her experience, we set out to create safe, stylish essentials that are both beautiful and practical.

In a market flooded with baby products, we understand the struggle. Cheaper, generic items often don’t stand the test of time and may not be suitable for delicate newborn skin. On the other hand, organic options can be pricey, making them inaccessible for many families.

That’s where Snuggle Baby comes in. We proudly support local Australian baby brands and designers who share our values, focusing on improving the comfort and sleep quality of your little ones with lovingly crafted blankets, wraps, swaddles, and towels you can trust. Our range isn’t just adorable; it’s also made from the softest, coziest, highest-quality materials we could find. Many items feature unique designs, making them extra special—just like your baby.

We favor the use of natural fabrics like 100% cotton and hypoallergenic bamboo, ensuring that our products are luxuriously soft and comfortable.

Thank you for supporting us and allowing us to be a part of your little one’s journey. It truly means the world to us :)